Case Study: Mercado Libre achieves 25% more ad clicks with Muttdata

Mercado Libre boosts ad clicks 25% with Muttdata

Mercado Libre, the largest online commerce and payments ecosystem in Latin America, faced a challenge with its internal bidding system for product ads. The previous batch process was suboptimal, leaving many variables unoptimized and failing to maximize revenue, particularly for lower bidders. The company engaged Muttdata to develop an improved solution.

Muttdata developed a new real-time bidding system that performs CTR and CVR estimations as a search is made. This system determines item position while estimating the impact on the marketplace's GMV to decide the optimum tradeoff. The solution implemented by Muttdata resulted in a 25% increase in advertising clicks without significantly affecting the platform's overall organic GMV.

Mercado Libre