Case Study: Etermax achieves 40% lower CPCs with Muttdata

Etermax cuts CPCs by 40% with Muttdata

Etermax, a major gaming company known for titles like Trivia Crack, faced a challenge with its Demand Side Platform (DSP). After acquiring the platform for its direct branding and in-game advertising campaigns, Etermax determined it needed significant performance improvements to compete with established mobile DSPs. They partnered with Muttdata to address this issue.

Muttdata developed a new machine learning model-based bidding logic for the DSP, which more accurately predicted key auction metrics. They also implemented a new performance-based budget pacing mechanism. As a result, Etermax saw a 40% decrease in Cost Per Click (CPCs) within just four months of work, without any modifications to their previous budget.

Etermax