Case Study: ZenBusiness achieves 60% higher conversion rates with Mutiny

ZenBusiness & Mutiny Helping the Small Entrepreneur Feel All Namaste

ZenBusiness, a platform for small business formation, needed to maximize the efficiency of its paid marketing spend. Their challenge was to better control messaging and improve conversion rates by delivering more relevant experiences to different customer segments without significantly increasing their advertising budget.

Using Mutiny, the team implemented personalized web experiences based on visitor search intent. They created geo-specific pages for state formations, highlighted price competitiveness for cost-sensitive seekers, and elevated social proof like reviews for those researching reputation. This strategy led to dramatic conversion rate lifts, including a 60% increase for state-specific pages, a 23% lift for price-sensitive audiences, and a 153% surge for social proof seekers. Mutiny enabled ZenBusiness to lower customer acquisition costs and reinvest savings into more aggressive growth.

ZenBusiness

Zachary Rippstein

Head of Marketing