Case Study: Q-Centrix doubles pharma engagement with Mutiny

Q-Centrix doubles engagement with Mutiny, boosting LinkedIn CTR by 50%

Q-Centrix, a clinical data management platform, faced the challenge of breaking into the competitive life sciences market where it was largely unknown. Their initial marketing efforts using light personalization via HubSpot emails failed to generate meaningful engagement with large pharmaceutical companies. They partnered with Mutiny to refine their approach and prove that deep personalization could capture the attention of these high-value accounts.

Using Mutiny's AI and Account Studio, Q-Centrix scaled its personalization by pulling custom research fields for each target company to identify their top objectives and clinical trial information. This data was used to create highly tailored LinkedIn ads and 1:1 landing pages. The Mutiny-powered solution dramatically increased performance, resulting in a 50% higher LinkedIn ad CTR, a 2x sales email conversion rate, and a 160% increase in time on page, ultimately building a strong foothold in the pharma vertical.

Q-Centrix