Case Study: Livestorm achieves triple-digit conversion lifts with Mutiny

Livestorm Drives Triple Digit Lifts for their Core Customer Segments

Livestorm, a video communications platform, faced the challenge of having a single website that could not effectively address the vastly different needs of their two core customer segments: startups and large enterprise companies. This one-size-fits-all approach meant enterprise sign-ups were not being properly qualified for sales, leading to smaller deal sizes. To solve this, they used Mutiny, a personalization platform.

Mutiny enabled Livestorm to create tailored website experiences for different visitors. For enterprise companies, they hid pricing and used more relevant wording, which resulted in a 205% increase in sign-ups and larger deal sizes. For the education sector, they created a specific experience that drove a 678% uplift in conversion rates. The solution was quickly implemented and integrated with their existing tech stack, leading to higher-quality leads and better alignment between marketing and sales.

Livestorm

Thibaut Davoult

Growth Engineer