Case Study: LaunchDarkly achieves 150% of meeting targets with Mutiny

LaunchDarkly achieves 150% of meeting targets in under 60 days with Mutiny

LaunchDarkly, a feature management platform, faced a challenge scaling its account-based marketing efforts. The sole ABM practitioner, Colleen Pierre, struggled with the manual process of creating and maintaining personalized landing pages for target accounts, which was unsustainable. Using their CMS and Google Analytics, she lacked actionable insights and could not connect engagement to specific contacts for proper sales follow-up. This became a critical issue when tasked with a new logo acquisition campaign targeting over 100 enterprise accounts.

Using Mutiny's Campaigns product, LaunchDarkly was able to automate the creation of personalized microsites and leverage multi-channel distribution strategies. The solution provided sales with actionable, contact-level intelligence for outreach. As a result, Mutiny helped LaunchDarkly generate 45 sales-accepted leads, 18 opportunities, and 4 closed-won deals in under 60 days, exceeding their goal by 150%. This transformed the efficiency and measurability of their ABM program.

LaunchDarkly