Case Study: Livestorm increases enterprise leads and signups with Mutiny

Increase Enterprise Leads Without Sacrificing Self-Serve

Livestorm, a video communications platform, needed a way to grow enterprise sales without losing self-serve signups. As pandemic-driven demand surged, the team saw enterprise companies signing up for smaller plans, making it hard for sales to move them into larger commitments. They turned to Mutiny, along with CRM data and a chatbot, to better segment visitors by company size and guide them into the right journey.

Mutiny helped Livestorm personalize top website pages, landing pages, CTAs, and acquisition campaigns for enterprise vs. self-serve audiences. Enterprise visitors were pushed toward demos and sales engagement, while self-serve users saw webinar demos and pricing paths. The result was a 205% increase in signups, a 27% lift in demos booked for enterprise visitors, a 78% lift in new user signups for mid-market visitors, and a 5x expansion of the sales team over 18 months.

Livestorm