Case Study: Veracode Drives ABM Pipeline Growth with Mutiny

How Veracode Launched A Data-Driven ABM Pilot Program

Veracode, an application security platform, wanted to turn its existing account-based marketing efforts into a more data-driven program that could both break into new accounts and accelerate active deals. Senior Marketing Manager of ABM Meg Noonan and the team needed a way to prove ROI, align more closely with sales, and base target account decisions on real account, intent, and ICP data rather than anecdotal requests.

Using Mutiny, Veracode launched a pilot ABM program centered on personalized microsites, tailored ads, BDR email outreach, and dynamic landing pages informed by Salesforce, 6sense, HG Insights, and Marketo data. The results were strong: Veracode reached 100% of target accounts, generated engagement from 86% of them, achieved a 100% meeting-to-opportunity conversion rate, and hit 37% of its new opportunity target in just 90 days.

Veracode

Meg Noonan

Sr. Marketing Manager, Account-Based Marketing