Case Study: Gusto improves AdWords landing page conversions with Mutiny

Gusto - Customer Case Study

Gusto, a provider of payroll, benefits, and HR services for small businesses, used Mutiny to address the challenge of creating more relevant and effective landing pages for their AdWords campaigns. They needed to ensure visitors arriving from different search terms would see content specifically tailored to their query.

Using Mutiny, Gusto personalized their paid landing pages based on the visitor's AdWords search terms, dynamically serving content about specific products or competitive comparisons. This solution improved Gusto's ad quality score, increased conversion rates on the landing page, and provided a better experience for the visitor.

Gusto

Tolithia Kornweibel

Head of Marketing