Case Study: Genesis Computing scales enterprise ABM and boosts meeting bookings with Mutiny

Genesis Computing creates 20+ personalized ABM pages in a day with Mutiny

Genesis Computing, an enterprise data platform company, faced the challenge of scaling an enterprise-grade account-based marketing (ABM) program with a two-person marketing team. They lacked design, development, and operations support, which created bottlenecks in creating personalized assets quickly enough to capitalize on sales momentum and build trust with enterprise buyers. To overcome this, they implemented Mutiny.

Using Mutiny as an asset creation layer within a closed-loop system, the team could quickly turn CRM data, call transcripts, and research into polished, on-brand deliverables. This solution enabled them to create over 20 personalized ABM pages in a single day, leading to a 3x increase in their outbound meeting booking rate and an 80% reduction in asset creation time. The Mutiny-powered system allowed the lean team to execute high-quality, personalized campaigns that significantly outperformed industry benchmarks.

Genesis Computing