Case Study: Elastic boosts website engagement and conversions with Mutiny

Elastic Personalizes for Underperformers No Risk, All Reward

Elastic, a company that provides open source search and analytics software, faced the challenge of effectively personalizing its website experience for a diverse global audience. With a wide spectrum of visitors differing in company size, geography, and intent, their manual segmentation and testing process was slow and inefficient, leaving potential engagement and monetization opportunities undiscovered. They turned to the vendor Mutiny to help address this.

Mutiny's solution continuously analyzed web performance to automatically identify underperforming audience segments and prioritize areas for the highest potential uplift. This allowed Elastic to implement targeted changes, such as surfacing Russian-language content for visitors from Russia and altering calls-to-action for consultants and smaller companies. As a result, Mutiny provided Elastic with a guided way to personalize content, leading to increased engagement, more leads, and ultimately more pipeline and revenue for the organization.

Elastic

Scott Fingerhut

VP of Global Demand Gen and Regional Marketing