Case Study: Dialpad boosts clickthroughs and personalized conversions with Mutiny

Dialpad Conversions Coming in Loud and Clear

Dialpad, a business communications platform, sought to cut through the noise of generic B2B marketing by personalizing outreach to its target accounts. The challenge was to move beyond low-effort campaigns and create highly relevant experiences that would capture the attention of potential customers. To achieve this, Dialpad partnered with Mutiny to implement personalized web experiences at scale.

Using Mutiny, Dialpad created personalized landing pages and incorporated unique URLs with the recipient’s name into their outreach emails. This approach doubled or even tripled click-through rates compared to generic links. Mutiny also automated data cleaning, saving significant manual effort, and provided segmentation insights that allowed for further optimization of underperforming campaigns. The solution led to highly qualified leads, including instances of emails being forwarded to the correct decision-maker, and enabled personalized retargeting for returning website visitors.

Dialpad

Andrew Gai

Director of Digital Marketing