Case Study: Craft.co achieves 25% more leads with Mutiny

Craft Gets 25% More Leads in Less Than a Month

Craft.co, a company that provides machine learning-driven company data for professionals, faced a challenge in monetizing its significant SEO traffic. Their site attracted hundreds of thousands of diverse users, but they had no effective way to convey the specific value of their enterprise solutions to each segment. This inability to personalize messaging for different visitors, such as those from sales, hedge funds, or manufacturing, was a major obstacle to generating inbound leads. They turned to the vendor Mutiny to address this personalization problem.

Using Mutiny, Craft.co implemented personalized messaging, starting with a sticky footer on their website that featured tailored value propositions for different user segments. This solution allowed them to target specific audiences like industrials and hedge funds with relevant calls-to-action, even adding the first names of known visitors for further customization. The results were significant, with Mutiny helping Craft.co achieve a 25% increase in overall leads. This provided a highly effective and low-cost method to convert organic traffic into valuable inbound leads, greatly improving their customer acquisition efficiency.

Craft.co

Karthik Suresh

Head of Product and Business Operations