Case Study: Carta increases seed stage signups by 80% with Mutiny

Carta Increases Seed Stage Signups by 80%

Carta, an equity management platform, faced the challenge of delivering a generic website experience that failed to effectively address its three distinct audiences: seed stage companies, growth stage companies, and investors. Their marketing team, led by Emily Kramer and Haley Ketterer, was frustrated by their reliance on technical resources to execute personalized web experiences. They turned to the vendor Mutiny for a solution to this personalization problem.

By implementing Mutiny, Carta was able to segment its website visitors using first-party and Clearbit data to show tailored content specific to each audience. This included simplifying the homepage and, most effectively, reducing the number of pricing plans shown to seed-stage companies to eliminate decision paralysis. As a result, Mutiny helped Carta achieve an 80% increase in seed stage signups. The marketing team also reported high satisfaction from their sales department and gained a significant competitive edge through sophisticated, timely personalization.

Carta

Emily Kramer

Head of Marketing