Case Study: Brex achieves 3X more signups with Mutiny

Brex Gets 3x More Signups With Personalized Outreach

The customer, Brex, a financial services company, faced the challenge of creating more effective, vertical-specific marketing to connect with distinct business audiences like tech startups and ecommerce companies. They needed to personalize their messaging across channels to increase engagement and conversion rates without constant engineering support. To address this, they used the personalization platform Mutiny.

Using Mutiny, Brex implemented highly personalized outreach, including tailored emails and dynamic landing pages that changed content based on the viewer's industry or source. This solution delivered significant results: a 60% reply rate on targeted emails, a 3x increase in sign-ups from that channel, a 30% increase in quality leads from modifying CTAs, and a 29% boost in completed applications from personalizing their homepage for returning visitors. Mutiny enabled the marketing team to rapidly experiment and optimize, creating a virtuous cycle that improved ROI and won executive approval.

Brex

Thomas Cyr

Head of Demand Gen and Marketing Operations