Case Study: Amplitude achieves 40% more inbound leads with Mutiny

Amplitude Gets Amped With 40% More Inbound Leads

Amplitude, a product intelligence solution for digital products, faced the challenge of generating more qualified inbound leads to support its sales team. Their broad customer base, ranging from small startups to large enterprises, meant generic website messaging failed to resonate with specific visitors. To supercharge their lead generation, they partnered with Mutiny to implement a personalized web experience.

Using Mutiny, Amplitude created targeted campaigns that delivered relevant content, such as industry-specific case studies and tailored calls-to-action, based on the visitor's company size and profile. This solution allowed them to guide prospects to their 'aha' moment faster without requiring engineering resources. The results were significant: Mutiny helped Amplitude achieve a 40% increase in their overall sitewide conversion rate and a 54% boost in leads from high-intent pages.

Amplitude

Marcus Akerland

Senior Performance Marketing Manager