Case Study: Michael Hill transforms marketing with Mutinex

The Strategic Marketing Transformation at Michael Hill

Michael Hill, an iconic jewelry retailer, faced the challenge of needing to transform from a promotion-driven business into a respected, premium brand. To break free from traditional retail patterns and optimize its marketing spend, the company partnered with the market mix modeling provider Mutinex for actionable data insights.

By implementing Mutinex's platform, Michael Hill gained deep, granular insights into their marketing performance, moving beyond surface-level metrics. This data-driven approach supported the dramatic expansion of their Brilliance loyalty program, which grew by 400% to over 2 million members. The partnership with Mutinex provided the clarity needed to craft resonant strategies and prepare for future innovation in customer behavior modeling.

Michael Hill

Jo Feeney

Chief Marketing Officer