Case Study: One NZ accelerates marketing insights and improves ROI visibility with Mutinex

Telco One NZ rings MMM changes and wins

One NZ, a New Zealand telecommunications company, faced a significant challenge with its slow marketing measurement, as insights were delayed by up to eight months. This left the marketing team, led by Richard McRae, operating with outdated data in a fast-moving market. To address this, One NZ partnered with the vendor Mutinex to implement its GrowthOS platform for Market Mix Modelling (MMM) and utilize its MAITE AI agent.

The solution from Mutinex provided independent, rapid insights, with model updates occurring monthly and delivering results within four to six weeks. The MAITE AI agent dramatically reduced the time for data analysis, cutting a task that took three days down to just one hour, a 96% reduction. This speed and trusted data empowered One NZ to confidently rebalance its marketing spend, leading to improved ROI and more agile, strategic decision-making.

One NZ

Richard McCrae

Head of Media & Digital Marketing