Case Study: SEEK improves end-to-end marketing measurement with Mutinex

SEEK uses Mutinex to measure marketing impact across the full funnel

SEEK, a leading employment marketplace in Australia, faced a challenge in understanding the complete impact of its marketing efforts. While it could attribute website visits to lower-funnel activities, it lacked a clear picture of how other parts of its strategy, such as brand marketing and sponsorships, contributed to outcomes. To gain this end-to-end view, SEEK partnered with Mutinex to implement its marketing mix modeling (MMM) solution.

Mutinex's MMM solution provided SEEK with a statistical analysis of historical data to measure the impact of various marketing tactics on sales. This allowed the company to optimize its marketing investments and make better, data-driven decisions to improve ROI. The implementation at SEEK helped the team build executive alignment around the new measurement approach and provided a complete picture of how all marketing channels work together across the entire customer funnel.

SEEK