Case Study: PointsBet improves marketing measurement and ROI insights with Mutinex GrowthOS

PointsBet turns to market mix modelling to overcome measurement challenges

The customer, PointsBet, a wagering company in the highly competitive APAC market, faced significant measurement challenges. With the limitations of last-click attribution models and cookie depreciation, they struggled to accurately understand the ROI of their marketing mix, particularly the influence of brand spend. They turned to the vendor Mutinex and its GrowthOS platform to gain clarity and shift their planning approach.

Mutinex implemented its market mix modelling solution, GrowthOS, to help PointsBet move beyond last-click metrics. The platform enabled the team to establish the value of their brand investments and understand the true influence of their media across the entire customer journey. This provided the insights needed to optimize their marketing spend effectively, making smarter decisions on where to invest or reduce budget without negatively impacting revenue.

PointsBet

Calvin Cain

Head of Growth & Digital Strategy