Case Study: One NZ accelerates marketing decisions with Mutinex

One NZ cuts MMM refresh time from 6-8 months to 4-6 weeks with Mutinex

One NZ, a telecommunications company, faced a significant challenge with its slow marketing measurement process. Insights from their previous market mix modeling (MMM) were delayed by six to eight months, leaving the team to make critical decisions based on outdated information in a fast-moving market. This prompted them to partner with Mutinex for a new MMM solution.

By implementing Mutinex's platform, One NZ achieved a dramatic increase in speed and autonomy. The vendor provided monthly model refreshes that delivered actionable insights within four to six weeks, enabling the team to make confident, timely decisions. This shift allowed them to focus on strategic optimization rather than administrative reporting, transforming their marketing approach and eliminating a major competitive disadvantage.

One NZ