Case Study: Lion achieves smarter marketing measurement and stronger brand growth with Mutinex GrowthOS

Lion strikes a balance between in-house software and their marketing agency

Lion, a major food and beverage company, faced the challenge of demonstrating marketing ROI and effectively allocating a significantly increased media budget across its vast portfolio. The company needed to move beyond hyper-personalized media buys to focus on the bigger picture of building stronger brands and understanding true revenue contributors. To address this, they partnered with vendor Mutinex to implement its GrowthOS market mix modeling solution.

Mutinex provided Lion with its GrowthOS SaaS platform, which offered user-friendly dashboards for the in-house team to access and interpret data. This solution was used in combination with the expertise of their media agency, UM, to provide a complete view of performance. While specific numerical results were not detailed, the implementation is enabling Lion to translate insights into action, optimize channel performance at the publisher and creative level, and make meaningful, data-driven decisions to impact the bottom line. Mutinex's tool gives the company a crucial orientation point for planning in a fragmented media landscape.

Lion

Claire Tsubano

Head of Media