Case Study: Domino's achieves faster, hyperlocal media optimization with Mutinex

How Mutinex Delivers Hyperlocal Insights at Scale

Domino's, a major pizza delivery chain, faced challenges with traditional market mix modeling (MMM), which provided only static, outdated reports with long refresh cycles. This lack of velocity and real-time insight meant media optimization opportunities were missed. To move beyond this, Domino's partnered with vendor Mutinex to implement an always-on MMM solution for greater strategic agility.

Mutinex provided its real-time platform, transforming MMM from a periodic project into strategic infrastructure for Domino's. The solution delivered a higher cadence of refreshed results, enabling a more iterative approach to media optimization. This allowed Domino's to conduct hyperlocal experimentation, confidently identify growth opportunities for scaling, and forecast where investment would drive incremental growth, ultimately delivering greater value for both macro and micro decisions.

Domino's

Blake Rand

Group Head of Insights