Case Study: CMC Markets reduces time to insight by 15% with Mutinex GrowthOS

How CMC Markets reduced time to insight from market mix modelling by 15% by choosing Mutinex GrowthOS

CMC Markets, a financial services company, needed to transition to a marketing mix modeling solution to better demonstrate the effectiveness and return on investment of their marketing initiatives to the executive board. They required a faster way to get up and running and gain insights to support their shift in marketing strategy. They chose to partner with Mutinex and implement their GrowthOS platform.

By selecting Mutinex GrowthOS, CMC Markets reduced their time to insight from marketing mix modeling by an estimated 15% due to a faster onboarding process. The Mutinex solution provided a SaaS-based platform that enabled a monthly data refresh and delivered clear, consistent results, allowing the marketing team to better inform investment decisions. The success of the implementation has also led to plans for the finance team to adopt the Mutinex tool for planning recalibration.

CMC Markets

Liam Loan-Lack

Chief Marketing Officer