Case Study: Domino’s Australia achieves a 2% increase in marketing-driven sales with Mutinex GrowthOS

Dominos Australia eye a bigger slice

Domino's Australia sought to achieve a 2% increase in marketing-led sales but faced a complex and often fraught annual budget planning process. To streamline their channels and boost ROI, they partnered with the vendor Mutinex and implemented its GrowthOS platform, specifically utilizing the Scenario Builder feature.

Mutinex's GrowthOS provided a solution by pulling data from multiple sources into a single model, allowing Domino's team to build and optimize their media plan with ROI at the center. Using Scenario Builder, they tested different investment variations to identify high-impact opportunity spaces and eliminate underperforming channels. This process enabled Mutinex to help Domino's settle on a plan forecast to drive an additional 2% in marketing-driven sales for the upcoming financial year.

Domino's

Blake Rand

Group Head of Insights