Case Study: Domino's improves marketing measurement and ROI with Mutinex MMM

Domino's accelerates marketing ROI feedback with Mutinex

Domino's faced the challenge of implementing continuous measurement and optimization for its media decisions. The company tasked Blake Rand, Group Digital Strategy Manager, with achieving excellence in this area, building upon its previous project-based market mix modeling efforts. They partnered with the vendor Mutinex to help support this goal.

Mutinex implemented a solution for continuous market mix modeling, leveraging Domino's existing data infrastructure and executive alignment on performance metrics. This provided Domino's with faster performance feedback on marketing ROI and growth outcomes, enabling consistent optimization across its multiple markets.

Domino's