Case Study: Bupa achieves better marketing decisions with Mutinex GrowthOS

Bupa and Atomic212 explain how they navigate their working relationship with Mutinex to get the most from GrowthOS

The health insurer Bupa sought to optimize its marketing performance through marketing mix modeling but faced the potential challenges of navigating the dynamic between its internal team, its agency, Atomic212, and its technology vendor, Mutinex. The key challenge was ensuring complete transparency and a clear definition of roles to maximize the value and accuracy of their MMM investment using Mutinex's GrowthOS platform.

Mutinex facilitated a solution based on open collaboration and clearly defined responsibilities for data input and analysis between Bupa and Atomic212. This established a highly transparent partnership, allowing for timely data refreshes and a unified understanding of business performance. As a result, Bupa and its agency achieved a more effective monthly and quarterly planning rhythm, leading to more accurate models and better-informed marketing investment decisions.

Bupa

Angus Hill

Head of Performance Marketing