Case Study: GreenPan boosts holistic revenue by 81% with MuteSix

GreenPan boosts holistic revenue 81% YoY with MuteSix

GreenPan, a brand of non-toxic ceramic cookware, faced the challenge of meeting aggressive growth goals amidst rising advertising costs and intense vertical competition. They partnered with the vendor Mutesix to scale efficiently across Meta and Google platforms.

Mutesix implemented a comprehensive paid social and paid search strategy. This involved audience segmentation, new creative messaging focused on the brand's non-toxic value proposition, and the creation of a high-converting quiz landing page. For Google, they built a new account structure and segmented shopping campaigns. As a result, Mutesix helped GreenPan achieve an 81% year-over-year increase in holistic revenue, a 55% increase in Meta CTR, and a 5.2% month-over-month increase in Google ROAS.

GreenPan