Case Study: Dave achieves 53% higher ARPU with MuteSix

Dave increases ARPU by 53% with MuteSix

Dave, a popular banking app, came to Mutesix looking to increase activations of their core in-app revenue-driving event while improving their return on ad spend (ROAS) across paid social and paid search channels.

Mutesix implemented a new paid media strategy focused on lower-funnel events. For paid social, they leveraged advanced measurement solutions, cost-efficient user-generated content, and strategic targeting to reach higher-quality users. For paid search, they optimized keyword bids toward cost per cash advance and broke out ad groups to better track creative performance. As a result, Mutesix helped Dave achieve a 53% increase in average revenue per user and a 41% increase in ROAS.

Dave