Case Study: Virginia College of Emergency Physicians achieves legislative victory and nearly 90% member engagement with Muster

Virginia College of Emergency Physicians - Customer Case Study

Virginia College of Emergency Physicians (VACEP) turned to Muster when a small staff and a member base with little time for advocacy stalled years-long efforts to overturn legislation harmful to patients and emergency physicians. Muster was engaged to mobilize members and make it easy for busy physicians to participate in the legislative process.

Muster implemented landing pages, calls to action and action centers with “click-and-send” workflows and analytics to track letters, emails, and calls. Nearly 90% of VACEP’s members contacted their legislators after being directed to Muster’s action centers, engagement soared, and the membership-driven outpouring helped secure a legislative victory that resulted in fair compensation for emergency physicians.

Virginia College of Emergency Physicians

Bob Ramsey

Virginia College of Emergency Physicians