Case Study: Richmond Association of REALTORS achieves precise geo-targeting and rapid constituent mobilization with Muster

Richmond Association of REALTORS - Customer Case Study

Richmond Association of REALTORS, a local trade association with over 4,500 members, turned to Muster for advocacy software after their previous provider’s zip-to-district matching produced imprecise geo-targeting. RAR needed a solution that could accurately match constituents to federal, state, and local legislators so they could mobilize members on issues where representation mattered most.

Muster implemented a geo-targeting system that converts addresses into coordinates to precisely map constituents to the correct officials, enabling RAR to target members for Town Halls, General Assembly issues, City Council outreach, and local planning matters. The result: faster, more effective advocacy—staff can pull constituent lists in under two minutes—and concrete impact, including helping connect members with officials on a planning commission and contributing to the adoption of a $360 million county Bikeways and Trails Plan.

Richmond Association of REALTORS

Joh Gehlbach

Government Affairs Coordinator