Case Study: Professional Opticians Of Florida protects licensing with Muster

Professional Opticians Of Florida - Customer Case Study

Professional Opticians Of Florida, a state-level association representing more than 4,000 members, faced a major threat in 2019 when a Florida senator introduced a broad “Sunset Bill” that would remove licensing requirements for all professions in the state. The proposed deregulation would have cut opticians’ pay by about 50% and lowered the quality of care, putting both members and patients at risk. To respond quickly, the association brought in Muster as a grassroots advocacy solution.

Using Muster advocacy campaigns, Professional Opticians Of Florida launched targeted efforts at elected officials and state committees in Florida and mobilized its members to send messages. The campaign delivered more than 10,000 messages to lawmakers in 90 days, and the deregulation effort failed. When the bill was reintroduced the following year, opticians were the only group left off.