Case Study: OneVirginia2021 achieves rapid grassroots growth and 12,000 legislator calls with Muster

OneVirginia 2021 - Customer Case Study

OneVirginia 2021, a statewide advocacy organization formed in 2013 to push for fair redistricting ahead of the 2021 deadline, needed to amplify supporters’ voices in the Virginia legislature and rapidly grow its grassroots base. They relied on Muster—using features like its patch-through phone call capability and online action center—to mobilize members and provide digital tools for direct legislative engagement.

Muster ran targeted phone campaigns and an action center that let supporters connect with legislators and track outreach; during the 2017 legislative session OneVirginia 2021 supporters made 12,000 phone calls, and the organization’s supporter base grew from roughly 3,500 to 44,000. These measurable results, along with media recognition (a WCVE feature and the documentary “GerryRIGGED”), demonstrate Muster’s impact in scaling OneVirginia 2021’s grassroots advocacy.

OneVirginia 2021

Brian Cannon

Executive Director