Case Study: LeadingAge Virginia achieves a 2.5% Medicaid reimbursement increase with Muster

LeadingAge Virginia - Customer Case Study

LeadingAge Virginia, a statewide association representing nonprofit aging communities, sought to expand its state-level advocacy capacity to support critical policy initiatives. To do this it turned to Muster, using Muster’s digital advocacy tools—including state-level targeting and action-center functionality—to mobilize members and focus outreach on Virginia legislators.

Muster implemented targeted email and action-center campaigns that prompted members to contact their state representatives, resulting in hundreds of constituent messages to lawmakers and direct reports from some legislators that the outreach influenced their positions. That pressure helped secure passage of a budget amendment that raised Medicaid reimbursement by 2.5%, a measurable win that positively impacted LeadingAge Virginia’s membership.

LeadingAge Virginia

Dana Parsons

Legislative Affairs Legal Counsel