Case Study: James River Association achieves a 1,700‑strong advocacy network and legislative influence with Muster

James River Association - Customer Case Study

The James River Association (JRA), a statewide nonprofit, turned to Muster to grow its supporter base and activate constituents for state legislative advocacy. Muster supplied digital advocacy tools—customized Action Centers, action alerts, and social media integration—to help JRA prompt members to contact lawmakers and build an engaged network.

Using Muster, JRA expanded its advocacy network from about 100 supporters to over 1,700, ran action alerts that outperformed industry averages, and used the platform to contact elected officials and regulators more than 30 times. Muster’s solution helped JRA transform from a nonprofit with no supporter-driven advocacy into an active, influential voice in the Virginia General Assembly and influenced key pieces of legislation.

James River Association

Adrienne Kotula

Policy Manager and Government Affairs