Case Study: Facebook achieves reach to 75M+ diverse job seekers and 400% higher content engagement with The Muse

How The Muse Helps Facebook Reach Their Key Hiring Audiences

Facebook, a global company focused on connecting people and building community, needed to continuously hire talent that reflects a broad range of experiences, backgrounds, and cultures. Since 2013 they’ve partnered with The Muse to reach its diverse audience of more than 75 million job seekers and give candidates an inside look at Facebook’s culture and hiring process.

Together they developed a strong editorial partnership—producing branded content and resources (like “5 Mistakes to Avoid in Your Next Interview”) that give candidates real insight into Facebook’s interview and workplace culture. That content has driven significantly higher engagement—outperforming similar articles by 400% in page views—and The Muse remains a key touchpoint in Facebook’s candidate journey.

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Zach Blew

Global Brand Partnerships Manager, Employment Brand