Case Study: VMware Carbon Black achieves scalable recruitment marketing with The Muse

How The Muse Helped VMware Carbon Black Scale Their Recruitment Marketing Strategy

Carbon Black, now part of VMware, wanted to strengthen diversity and inclusion efforts and expand recruiting into new markets beyond Boston, but lacked fresh employer brand content to tell its culture story and attract candidates. It turned to The Muse and its content and story-capture tools to better showcase employee experiences, employee resource groups, and the company’s values.

The Muse helped Carbon Black create employee testimonial videos, company culture feature videos, validated testimonials through BrandBuilder, and geo-targeted hiring content, while also syncing job listings through Workday and tracking performance in The Muse Insights dashboard. As a result, Carbon Black scaled its recruitment marketing, launched campaigns like #SecureWomen, and saw 69% of employees who used BrandBuilder opt in as brand advocates, giving the team a strong pool of talent ambassadors for content, events, and recruiting.

Carbon Black

Ashley Perez

Senior Talent Brand Ambassador