Case Study: Bozzuto achieves more qualified applicants with The Muse

How The Muse Helped Bozzuto Gain More Qualified Applicants in One Year

Bozzuto, an experience-focused real estate company, was looking to grow its team quickly while attracting candidates who shared its mission and culture. With limited brand recognition and no formal employer branding strategy, Bozzuto partnered with The Muse, using a company profile and later BrandBuilder to authentically share its story with potential applicants.

The Muse helped Bozzuto capture office photos, employee video testimonials, and employee-driven culture insights, then turn them into recruitment marketing content. As a result, Bozzuto attracted more informed, qualified candidates and saw a significant increase in applications from people influenced by its Muse content over the course of one year, while also strengthening its referral program and broader employer brand.

Bozzuto

Kristen (Reese) Magni

Vice President, Talent & Culture