Case Study: Dow boosts inclusive leadership with Mursion VR simulations

Dow Pioneers a New Inclusive Leadership Approach with Mursion

Dow, a global materials science company, faced the challenge of refreshing its focus on inclusion and belonging in the wake of major societal events. The company's previous unconscious bias training had proven to have only a short-lived impact, failing to drive lasting behavioral change among its leaders. To address this, Dow partnered with vendor Mursion to implement a new, more effective approach.

The solution was an inclusive leadership program that utilized Mursion's virtual reality simulations. These simulations provided leaders with a psychologically safe environment to practice difficult conversations with avatars, such as addressing microaggressions. The results were significant, with approximately 82% of leaders saying the Mursion-powered program elevated their commitment to inclusion and 90% feeling more engaged and better equipped to support their teams, cementing the learnings for long-term behavioral change.

DOW

Jennifer Frame

HR Director, Talent Development