Case Study: Ojai Valley Inn & Spa elevates luxury appeal with Murphy O'Brien

Ojai Valley Inn & Spa earns coverage in LATimes.com, TravelandLeisure.com and The Wall Street Journal with Murphy O'Brien

The Ojai Valley Inn & Spa sought to leverage recent property upgrades to position itself as a sophisticated retreat that blended its historic reputation with a modern appeal for today's luxury traveler. The vendor, Murphy O'Brien, was engaged for its public relations and brand partnership services to help achieve this objective.

Murphy O'Brien's solution involved securing a high-profile partnership with Oliver Peoples to create a pop-up retail location and a sunglass concierge activation at the new Indigo Pool. They also generated buzz by offering "first look" images to top-tier publications. This strategy resulted in significant media coverage in key targets like The Wall Street Journal, LA Times, and Travel + Leisure. The partnership's success was so profound that it inspired Oliver Peoples to center its entire 2016 fashion campaign, "Dreaming of Ojai," around the destination, greatly increasing awareness for the resort.

Ojai Valley Inn & Spa