Case Study: Omnicom Production achieves 45% faster voiceover production with Murf AI

Omnicom Production speeds voiceover production by 45% with Murf AI

Omnicom Production, a global content production company part of the Omnicom Group, faced rising demands to produce personalized, compliant content at high speed for its clients, especially in regulated industries like pharmaceuticals. Their challenge was to scale content delivery across 25 languages while managing the complex coordination and recurring costs of traditional voiceover production. To address this, they turned to Murf AI's AI voice generation technology.

By implementing Murf AI, Omnicom Production gained access to a wide range of realistic, ethical AI voices. This solution streamlined their workflow, allowing teams to generate and fine-tune voiceovers flexibly without the need for studio sessions. The results were significant: a 45% reduction in voiceover production time, the ability to scale across 25 languages, and the elimination of recurring voice usage costs, leading to sustained savings and faster time to market.

Omnicom Production