Case Study: IBM Belgium achieves global design collaboration and $16.4M in travel savings with Mural

Scaling Design Culture Globally

IBM Belgium turned to Mural to scale design thinking and digital collaboration across its globally distributed workforce. Faced with heavy reliance on costly in-person sessions, scheduling and travel headaches, mental fatigue from multi-day workshops, and difficulties making workshops inclusive, IBM Belgium needed a way to make design and agile practices core competencies and enable co-creation across hundreds of thousands of employees.

Mural provided a digital co-creation platform and virtual studios that helped designers and non-designers run asynchronous, inclusive workshops and accelerate adoption of design practices. Using Mural shortened learning curves and increased design-driven work while delivering measurable savings: $16.4M in reduced travel costs, $3.8M in IT productivity value, and $2.7M avoided supplies/facilities costs over three years (risk-adjusted), alongside greater participation and faster iteration.

IBM Belgium

Phil Gilbert

Head of Design