Case Study: E*TRADE improves agile collaboration and customer experience with Mural

Micro-Alignment Within Agile

E*TRADE sought to adopt an agile methodology to become more customer-centric, but its distributed teams found it challenging to align and iterate quickly. The company needed a solution to foster consistent collaboration and prioritize its roadmap effectively across different locations.

Using MURAL, E*TRADE implemented a digital customer experience design process that served as a single source of truth for all project information. This solution provided radical transparency, closing the gap between teams, reducing project turnaround time, and accelerating the onboarding of new members. MURAL’s cloud-based platform also reduced the need for costly travel and in-person workshops.

E*TRADE

Alain Tolentino

VP, Head of Design and UX