Case Study: GitHub achieves an award-winning brand launch and rapid audience growth with Mural's Digital Design Studio

GitHub - Customer Case Study

GitHub wanted to increase brand awareness and deepen user experience by launching a new "Path to the Future" brand video, but needed a faster, less siloed way to develop creative work. To do this, GitHub used Mural and Mural’s Design Studio Template to bring remote, cross-functional teams together and apply agile design-studio methods to their brand development process.

Leveraging Mural, GitHub ran a week-long remote design studio with 9+ participants, moving from 30+ ideas to a single storyboard through rapid ideation, sketching, critique and decision rounds—setting production up to meet a tight timeline. The result was the award-winning "Building The Future" video and measurable impact: over a quarter million organic video views, more than 40,000 new social followers and 45,000+ social engagements, while keeping distributed teams aligned and accelerating delivery.

GitHub

Jeremy Brady

Creative Director