Case Study: GitLab achieves faster, inclusive asynchronous cross-functional collaboration with Mural

Collaborating with Cross-functional Peers Asynchronously

GitLab, Inc., a fully remote DevOps platform with over 1,500 team members in 65+ countries, needed a way to bring cross-functional stakeholders together asynchronously for ideation and to organize Jobs To Be Done without locking collaborators into designer-specific tools. To solve this, GitLab adopted Mural, a visual collaboration platform, to provide an accessible, free-form space where product managers, designers, researchers, developers, and marketers could contribute equally.

Using Mural’s visual canvases and facilitation features (sticky notes, timers, voting), GitLab shifted from siloed designer workflows to inclusive mixed synchronous/asynchronous design sprints—resulting in faster iteration, broader participation, clearer organization of ideas, and quicker alignment on JTBD. Mural enabled teams to collect feedback across four major projects within a week and helped shorten problem-solving cycles from weeks to days.

GitLab

Christie Lenneville

Vice President of User Experience