Case Study: Plus Company achieves predictive media analytics with Munvo and Google Cloud

Plus Company cuts data processing time by 50% with Munvo

Plus Company, a global collective of marketing and creative agencies, faced challenges with fragmented and retrospective media reporting. Their manual processes and legacy systems prevented predictive analytics, limiting their ability to make data-driven decisions. To overcome this, they partnered with vendor Munvo to implement a solution leveraging Google Cloud.

Munvo designed a cloud-native data architecture on Google Cloud Platform, using BigQuery and a Medallion data model to unify information from various platforms. This automated data ingestion and enabled predictive modeling for campaign forecasting. The solution reduced operational costs by 20%, accelerated data processing by 50%, and decreased data ingestion errors by 90%, empowering Plus Company with predictive, actionable insights.

Plus Company