Case Study: The Tierra Group achieves 20 new accounts and better B2B lead quality with Multiview

The Tierra Group turns misdirected traffic into 20 new accounts with MultiView

The Tierra Group, a small business with a lean team, faced challenges with its digital strategy under a previous agency that provided limited visibility and strategic guidance. Their high website traffic was coming from the wrong audience—consumer-focused searches rather than B2B buyers—resulting in low conversions. They partnered with MultiView for outside expertise.

MultiView rebuilt their SEO and content strategy using Content Studio, performed a website redesign, and managed their social media presence. This new approach targeted industry-specific searches to attract purchasing professionals in the food and beverage industry. The solution provided by MultiView delivered 278 leads, with 20 converting into new customer accounts, and gave the company much-needed visibility into their marketing performance.

The Tierra Group