Case Study: Space Needle & Chihuly Garden and Glass Achieve 98% of Annual Revenue Goal by Mid-Year with MultiView

Space Needle & Chihuly Glass and Garden achieves 98% of annual revenue goal by mid-year with MultiView

The Space Needle and Chihuly Garden and Glass, iconic Seattle venues, faced the challenge of sustaining a reliable pipeline for corporate and association event bookings in a post-pandemic, competitive market. They partnered with the vendor Multiview to implement a digital-first strategy to increase their visibility with event planners.

Multiview executed a layered solution using programmatic advertising and paid social media on LinkedIn, targeting specific industry personas. This strategy resulted in engagement rates double the industry standard for programmatic and clickthrough rates three to four times higher on LinkedIn. These efforts drove the venues to achieve 98% of their annual revenue goal by mid-year.

Space Needle & Chihuly Glass and Garden