Case Study: Atlantic City Sports Commission boosts LinkedIn engagement and followers with MultiView

Atlantic City Sports Commission boosts LinkedIn followers by 140% with MultiView

The Atlantic City Sports Commission, a smaller destination with a limited budget, faced the challenge of competing against larger cities to attract sports events. They needed a cost-effective method to connect with sports event planners and rights holders. To address this, they partnered with Multiview for a targeted LinkedIn advertising campaign.

Multiview implemented a solution using LinkedIn's job title and geographic targeting to reach key sports industry stakeholders. They continuously optimized the campaign through monthly performance reviews and refined messaging. The results completely exceeded expectations, leading to a 12-month campaign extension and a 140% year-to-date increase in followers. This effort allowed the Atlantic City Sports Commission to book more events and significantly grow its online presence.

Atlantic City Sports Commission