Multipub
21 Case Studies
A Multipub Case Study
The St. Louis/Southern Illinois Labor Tribune is a weekly paper mailed to 55,000 union-member subscribers, with subscriptions paid centrally by 60 different local unions. Coordinating who receives the paper each week—and billing each union accurately when not all members take every issue—created a complex fulfillment and subscription-management challenge.
Multipub delivered a custom system that generates union invoices based on actual copies delivered, lets unions upload and manage member lists, and uses a send-frequency feature to handle subscribers who don’t receive every issue. Combined with staff training and ongoing support, the solution simplified group subscriptions and billing, added operational flexibility, and ensured small issues are resolved quickly so the Tribune can focus on serving its readers.
Marvin Naftolin
General Manager